نصوص التقارير البحثية منشورة بالإنجليزية حتى تُراجع عربياً من مشترٍ أصلي.
Market Intelligence
Global market overview
The same brand brief dies differently in each economy. Esports, housing, food, and the creator stack do not share a clock — or a definition of “the market.” The useful global view is a set of named ranges, not a single growth story.
الأرقام تقديرات لناشرين مسمّين. راجع الجدول الأصلي قبل استخدامها في عمل مدفوع. Aglima لم تُنتج هذه القياسات.
01
لمحة السوق
فرصة متوقعة
3.3USD bn
Market size
2026
Grand View Research
فرصة متوقعة
5.1USD bn
Market size
2026
Statista
إيراد
254USD bn
Market size
2025
State of the Creator Economy 2026
فرصة متوقعة
9.79USD tn
Market size
2026
Mordor Intelligence
Two consultancies, one year, two esports totals. The gap is scope, not a rounding error.
3.3USD bn
Grand View Research
2026 · Market size
5.1USD bn
Statista
2026 · Market size
| Source | Value | Year |
|---|---|---|
| Grand View Research | 3.3 USD bn | 2026 |
| Statista | 5.1 USD bn | 2026 |
02
محرّكات الطلب
- Purchasing power and credit conditions still set the ceiling for US brand spend and housing demand.
- China concentrates gaming and live-platform attention at a scale no Western market matches.
- Egypt’s property and urban pipeline moves on local capital, Gulf partnership, and a more selective 2026 sales print.
- Household food demand remains the largest commercial surface on this map — orders of magnitude above media verticals.
03
سلوك المشتري
- Buyers do not travel the same path. US housing is a monthly indicator stack. Esports is a rights-and-sponsorship stack. Creators convert through platforms first.
- A global campaign that copies one geography’s channel mix is activity without a decision.
04
نموذج الإيراد
- Esports: media rights, sponsorship, streaming, and — depending on the model — adjacent betting.
- Creator economy: brand deals, subscriptions, and platform payouts, with 2026 estimates still a band.
- Food and beverage: retail and household consumption at trillion scale.
- Real estate: listing, value, and closed-sale prices are three different instruments.
05
دلالات استراتيجية
- Do not average conflicting market sizes. Show the range and pick the definition that matches the brief.
- Benchmark geographies on behavior and unit economics, not on a shared “digital” percentage.
06
ماذا يعني هذا للمسوّقين
- Start from the geography’s clock, not a global TAM slide.
- When two publishers disagree, brief the range and the scope — never a midpoint.
- Do not put F&B trillions on the same axis as media billions.
07
عوامل الخطر
- Methodology conflict is the first risk. Esports $3.3bn vs $5.1bn in 2026 is a definition fight.
- These rows were assembled from named publishers via a research brief. Confirm the original table before a paid recommendation.
08
المصادر والمنهج
| المصدر | السنة | النوع | النطاق |
|---|---|---|---|
| Grand View ResearchConsultancy | 2026 | فرصة متوقعة | Core esports market as defined by the publisher. Confirm whether betting and adjacent revenues are excluded. |
| StatistaConsultancy | 2026 | فرصة متوقعة | Wider esports revenue definition. May include adjacent categories such as betting depending on the Statista model. |
| State of the Creator Economy 2026Consultancy | 2025 | إيراد | Creator economy as defined in the 2026 state-of report. Includes brand deals, subscriptions, and platform payouts per that study. |
| Mordor IntelligenceConsultancy | 2026 | فرصة متوقعة | Global food and beverage market, 2026. Household and commercial demand as defined by Mordor. |