Market Intelligence
United States market
US brand spend still follows household balance sheets. Housing is not one price: value, asking, and closed sale moved in different directions in mid-2026. Creators are a mature monetization layer here — and still not a single market size.
Figures are named-publisher estimates. Confirm the original table before using them in paid work. Aglima did not produce these measurements.
01
Market snapshot
Price
371,774USD
Average home value
2026-07-31 · +1.0% YoY
Zillow
Price
428,950USD
Median listing price
2026-07 · -2.4% YoY
Realtor.com
Transaction value
408,776USD
Median sale price
2026-06 · +2.2% YoY
Redfin
Revenue
254USD bn
Market size
2025
State of the Creator Economy 2026
Zillow value (31 Jul), Realtor.com listing (Jul), Redfin sale (Jun). Different months, different definitions.
371,774USD
Zillow
+1.0% YoY
2026-07-31 · Average home value
428,950USD
Realtor.com
-2.4% YoY
2026-07 · Median listing price
408,776USD
Redfin
+2.2% YoY
2026-06 · Median sale price
| Source | Value | Year |
|---|---|---|
| Zillow | 371,774 USD | 2026-07-31 |
| Realtor.com | 428,950 USD | 2026-07 |
| Redfin | 408,776 USD | 2026-06 |
02
Demand drivers
- Home value was $371,774 on 31 July 2026, +1.0% year over year (Zillow).
- Median listing price was $428,950 in July 2026, −2.4% year over year (Realtor.com).
- Median sale price was $408,776 in June 2026, +2.2% year over year (Redfin).
- Creator-economy monetization is mature enough that brand collaborations are a planning line, not an experiment — the size of that line still depends on the report.
03
Buyer behavior
- Listing price falling while closed sales rise is a qualification signal: what is asked is not what clears.
- Regional divergence is the next fact to collect. A national median hides the brief.
04
Revenue model
- Property: transaction value and financing conditions, not media impressions.
- Creators: brand deals and platform payouts on top of ad inventory.
- Brand spend follows category competition and household confidence, not a global “always-on” default.
05
Strategic implications
- Watch the four housing prints monthly: listing, value, sale, and regional split. We have three of four.
- Do not brief a US housing client on a single “home price.” Name the instrument.
06
What this means for marketers
- Targeting: separate shoppers (listing) from closers (sale).
- Messaging: price cuts on listings are not proof that values collapsed.
- Channels: local inventory and lender conditions beat national lifestyle creative.
07
Risk factors
- Prints are one month apart. Do not narrate a single “July market.”
- No regional split is in this database yet. National figures are a ceiling, not a plan.
08
Sources and methodology
| Source | Year | Kind | Scope |
|---|---|---|---|
| ZillowPlatform | 2026-07-31 | Price | Average US home value, ZHVI family. Not median sale price. |
| Realtor.comPlatform | 2026-07 | Price | Median US listing price, July 2026. Asking price, not closed sale. |
| RedfinPlatform | 2026-06 | Transaction value | Median US home sale price, June 2026. Closed transactions. |
| State of the Creator Economy 2026Consultancy | 2025 | Revenue | Creator economy as defined in the 2026 state-of report. Includes brand deals, subscriptions, and platform payouts per that study. |